Free to Qualified Business Management
Extensive research demonstrates that organizations will get the best results from incentive, recognition, and loyalty through effective program design and the strategical utilization of rewards distinguished from cash compensation.
This half-day program brings together experts in all areas of the incentive and rewards space to share how the latest research can be applied to maximize program effectiveness.
The program includes sessions on the science of rewards and recognition and specific ways reward experiences can be enhanced to maximize engagement and long-term impact.
This highly interactive session moderated by EEA curriculum chair Allan Schweyer will draw examples from attendees in all areas of the marketplace—brands, gift cards, master fulfillment companies, technology companies—on how the marketplace is using the research to maximize the reward experience. A goal of the event is to not only highlight best practices but crowd-source ideas from which the entire marketplace can benefit.
After the education, attendees can meet face-to-face with leading suppliers of brands, gift cards, master fulfillment services, and technology through Thursday at noon.
9 am-9:25 am
The Primary Colors of Rewards
Speaker: Paul Herr, Author of Primal Management and Principle of The Horsepower System
In this presentation he will describe the “primary colors” of feelings that designers can incorporate into their reward and recognition masterpieces. Paul’s presentation is based on the four-drive model of employee motivation developed at Harvard, and the productive pleasures (natural highs) associated with these drives.
9:30 am-9:55 am
Maximizing the Reward Experience
Speaker: Melissa Van Dyke, President, The Incentive Research Foundation.
This session shares new behavioral models to identify what participants want most from a reward experience. In the industry’s first research project on participant reward desires using advanced research techniques, Van Dyke explores the various practical components that make a reward experience impactful.
10 am-10:30 am
Essentials of Program Design
Speaker: Barbara Hendrickson, President, Visible Communications LLC and Sean Roark, Owner, IncentPros, and Incentive Marketing Association President and CPIM (Certified Professional of Incentive Management).
Research demonstrates that rewards and recognitions work best in the context of a properly designed program. This session will outline the critical best practices and the critical steps involved the design of incentive programs based on the Principles of Results-Based Incentive Program Design upon which the CPIM program is based.
10:30 am-11 Break
11 am-11:30 am
Maximizing the Merchandise and Gift Card Experiences
Panelists: Bruce Hollander, Executive Vice President, Chief Marketing Officer, Don Jagoda Associates; Rick Rubin, Executive Vice President of Sales, National Gift Card Group; Mike Donnelly, President, Hinda Incentives; Heather Abbott, Director of Partnership Marketing, Powerhouse Brands Consulting.
This session addresses:
11:30 am-12 pm:
Enhancing the Impact of Travel Experiences
Moderator: Bruce Bolger, Enterprise Engagement Alliance
Panelists: Sandra Daniel, President, FIRE Light Group, and past Chairperson, Incentive Research Foundation; Brian Kelly, Account Executive, The Creative Group; Marc Matthews, CEO, Pulse Experiential Travel; Bill McCoy, Founder, Imagine Experience; and Amy Carenza, Founder and Chairman, HourExchange.
Attendees will learn about unique ways to transform travel into enriching unforgettable experiences, both abroad, in the U.S. and close to home; how the research on experiences gets translated on the ground in a way that often can actually save on program costs. Learn about interesting new products available now or coming soon.
General Session: Noon to 12:25 pm
The Enterprise Brand—The Convergence of External and Internal Marketing
Speaker: Allan Steinmetz, Founder, Inward Consulting.
Steinmetz and his organization were at the leading edge of an enterprise approach to engagement, being one of the first to break off from the advertising and external marketing field to focus on internal engagement across the enterprise. He will talk about the enterprise brand and the convergence of internal and external marketing, based on his background in both areas, explaining how the enterprise brand drives every other business tactic to ensure that promises that get made get delivered, both outside and inside the organization. Steinmetz will discuss how this approach to engagement can disrupt the traditional approach to engagement and rewards and recognition.
Lunch: 12:30pm to 1:30pm:
Exhibits Open 1-5 pm.
The show is produced by:
Engagement Enterprises LLC
245 Saw Mill River Rd.
Hawthorne NY 10532
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